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Sweet Floral Beverages

Joy the Baker's 'Lavender Lemonade' is Botanical

— August 9, 2012 — Lifestyle
Joy the Baker's 'Lavender Lemonade' recipe infuses the sweet beverage with floral notes. She used dried bits of lavender to create this simple albeit posh concoction, and though it is alcohol free, vodkas or gins can make for interesting cocktails at end of summer events this year.

Crushed up lavender was steeped in a vat of water, honey and sugar for this Joy the Baker-endorsed recipe. According to the blog, honey was added for flavor while the sugar let on the warm amber shades. All in all the mix is made to be aromatic, as is the case with most lavender products.

Freshly squeezed lemonade with a dash of ice tea were infused with the lavender brew, a simple step required of this light fragrant drink.

Trend Themes
1. Floral Beverage Trend - The trend of adding floral notes to beverages, such as lavender lemonade, presents opportunities for creating unique and posh concoctions.
2. Herbal-infused Cocktail Trend - Infusing cocktails with herbs, such as vodka or gin infused with lavender, presents opportunities for creating interesting cocktails for end of summer events.
3. Aromatic Beverage Trend - Creating beverages that are both visually and aromatically appealing, such as lavender lemonade, presents opportunities to tap into the consumer desire for sensory experiences.
Industry Implications
1. Food and Beverage Industry - Restaurants and beverage companies can leverage the floral beverage trend to create unique and appealing drinks for their customers.
2. Hospitality Industry - Hotels and event venues can leverage the herbal-infused cocktail trend to create interesting cocktails for their guests, increasing customer satisfaction and loyalty.
3. Personal Care and Wellness Industry - Companies in the personal care and wellness industry can leverage the aromatic beverage trend to create products that offer sensory experiences to their customers.
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