The LaveFacil 'Keep It Out of Risk' Campaign Promotes Preservation

By: Meghan Young - Published: Aug 9, 2013 • References: ibelieveinadv
The LaveFacil 'Keep It Out of Risk' ad campaign takes the classic hawaiian shirt and shorts and gives it a bit of a natural disaster twist. Instead of blue skies, calm breezes and green palm trees, the prints depict a catastrophe all too common these days. Although some will see it as a bit insensitive, others will deem it a clever way to illustrate the secondary tag line, "Preserves what you wear."

Conceived and executed by Bad Grandpa, an ad agency based in Brasília, Brazil, the LaveFacil 'Keep It Out of Risk' ad campaign was art directed by Ronilton Costa with copy by writer Thiago Monteiro. The unorthodox images were illustrated by artist Douglas Reis and shot by photographer Bulldog Estúdio. Overall, they will capture people's attention immediately, especially since vacation season is still in full effect. Stats for Nature Disaster Clothing Ads Trending: Older & Chilly
Research: 1,283 clicks in 146 w
Interest: 1.4 minutes
Concept: LaveFacil 'Keep It Out Of Risk'
Related: 33 examples / 25 photos
Segment: Neutral, 18-55+
Comparison Set: 12 similar articles, including: watercolor animal ads, trojan horse-inspired ads, and country-inspired perfume campaigns.