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Lauren Bush Drops Last Name from Fashion Label

By: Going Like Sixty - Published: • References: nowpublic
Lauren Bush is forsaking the family name for her new fashion line. Instead of naming it Lauren Bush, her fashions will be labeled Lauren Pierce--her grandmother's family name. Lauren Bush doesn't want her fashion line to be associated with the Bush name because of the politics involved.

Lauren Bush is a serious fashionista and has previously modeled for Vogue and Vanity Fair. Lauren Bush has also been associated with Tommy Hilfiger, Abercrombie & Fitch, Isaac Mizrahi, and Gai Mattiolo. She is signed with Elite Model Management, the agency that 'America's Next Top Model' winners sign with. Stats for Brand Disassociation Trending: Older & Average
Traction: 5,307 clicks in 317 w
Interest: > 3 minutes
Concept: Brand Disassociation
Related: 46 examples / 35 photos
Segment: Females, 18-55
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