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Caress Detergent Tabs

By: Elsa Blaine - Published: • References: loveartbusiness.se & thedieline
A Swedish company has taken an innovative approach to laundry detergent. Packaged in a pill-like blister pack Caress soap tabs are much hipper than a box of powder. Individual load-sized pellets are boxed in a slick black box with a rainbow of stripes on the back.

"Caress' brave new detergent is aimed towards people who love their clothes and care for the environment," according to LA+B, the brains behind the concept. "Caress instead of distress," could be its tag line.

The soap is based on an organic enzyme and contains no bleach, making it both earth- and clothing- friendly. Stats for Swedish Sensibility Meets Laundry Trending: Older & Chilly
Traction: 3,874 clicks in 320 w
Interest: 3.8 minutes
Concept: Swedish Sensibility Meets Laundry
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: detergent-free washing machines, futuristic laundry stations, and eco-friendly laundry pillow.