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Swedish Sensibility Meets Laundry Edit
Caress Detergent Tabs

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Swedish Sensibility Meets Laundry
Caress Detergent Tabs
Swedish Sensibility Meets Laundry - Caress Detergent Tabs (GALLERY) 2
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Swedish Sensibility Meets Laundry - Caress Detergent Tabs (GALLERY)
Caress Detergent Tabs
 Published: Oct 23, 08
 Views: 1,544

A Swedish company has taken an innovative approach to laundry detergent. Packaged in a pill-like blister pack Caress soap tabs are much hipper than a box of powder. Individual load-sized pellets are boxed in a slick black box with a rainbow of stripes on the back.

“Caress’ brave new detergent is aimed towards people who love their clothes and care for the environment,” according to LA+B, the brains behind the concept. “Caress instead of distress,” could be its tag line.

The soap is based on an organic enzyme and contains no bleach, making it both earth- and clothing- friendly.

References:  loveartbusiness.se, thedieline

Filed In: marketing






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Favorited by yulia siamionava on Nov 21, 08

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Swedish Sensibility Meets Laundry