Laundry Bag by Sophie Greve Makes Washing Clothes Easy

By: Vittoria Natarelli - Published: Aug 3, 2010   Updated: Jul 5 2011 • References: lovelypackage
Laundry Bag by Sophie Greve is an interesting packaging design concept for laundry detergent. The designer noticed that the majority of detergent packaging is stuffed with typography, colors and unnecessary information.

To counter this, Greve created simplistic packaging that informs the buyer of which detergent to use. If you check out the gallery, you'll notice there is a fabric pattern infused into the letters of each detergent label!

Implications - In today's society, consumers often find themselves overwhelmed with high volumes of products and information from different businesses and organizations. Businesses who provide consumers with simple, frill-free concepts and products will see large returns from consumers seeking simplicity.