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These Rafael Esquer Alfalfa T-Shirts Will Fund Scholarships for Students

By: Rafael Esquer - Published: Sep 20, 2010   Updated: Jun 22 2011 • References: alfalfa-seeds and alfalfa-seeds
These featured Rafael Esquer Alfalfa tees are definitely stylish statement pieces for a charitable cause.

Entitled 'Seven Latin Divas,' this t-shirt collection features interesting pop art graphics on the front, making each piece within the line stand out. With a portion of its proceeds going towards funding scholarships for minority students at the Art Center College of Design, these tees are definitely worth taking a look at.

Implications - Any brand or company trying to engender goodwill among consumers and the media would be wise to invest in specialty products that are co-branded with charities. By sharing revenue from the purchase with a charitable organization, the company embeds its philanthropic benevolence in the subconscious of consumers.