Charitable Icon Tees
Entitled 'Seven Latin Divas,' this t-shirt collection features interesting pop art graphics on the front, making each piece within the line stand out. With a portion of its proceeds going towards funding scholarships for minority students at the Art Center College of Design, these tees are definitely worth taking a look at.
Implications - Any brand or company trying to engender goodwill among consumers and the media would be wise to invest in specialty products that are co-branded with charities. By sharing revenue from the purchase with a charitable organization, the company embeds its philanthropic benevolence in the subconscious of consumers.