As part of the summer-long ‘GreatRooms’ campaign, which sees some of the UK’s most desirable, out-of-bounds attractions transformed into hotel rooms, fans can apply online for this once-in-a-lifetime opportunity.
Best part? It’s free!
Implications - Extreme sports fans will stop at nothing to have an unforgettable experience in the context of their chosen team. The hospitality industry has taken advantage of this phenomenon by creating special rooms for diehard fans. Companies can take advantage of this opportunity by similarly customizing a product to appeal to these extreme fans.