McDonald's Singapore Release a Late-Night Menu for Nighttime Eaters

By: Misel Saban - Published: Aug 18, 2014 • References: mcdonalds & brandeating
McDonald's Singapore is gearing up to target the nighttime eating ground with a fun late-night menu called Twilight. This innovative marketing idea is a great way to target late night munchers looking to grab a snack at unconventional hours.

The Twilight menu is a limited edition list of fast-food dishes that are ideal for crowds looking to eat between 6 pm and 4 am. The menu offers a wide variety of classic fast-food items with a slightly upscale twist to make eating junk food late a little bit more gourmet. The menu comes with dishes like the Grand Twilight Burger complete with steak sauce, fried onions and a fried egg as well as sweet items like the Midnight Delight two-bite brownies served with vanilla soft serve ice cream. This menu will most likely attract the nightlife crowd and satisfy all their late night cravings. Stats for Twilight Fast-Food Menus Trending: Older & Average
Research: 2,137 clicks in 93 w
Interest: 1.5 minutes
Concept: Late-Night Menu
Related: 86 examples / 66 photos
Segment: Neutral, 12-35
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