Late night talk show hosts David Letterman (The Late Show, CBS) and Conan O'Brien (Late Night With Conan O'Brien, NBC) have been busy during the writer's strike - growing out their facial hair. According to the Chicago Sun Times, this effort is a partially in support of the effort to get writers a fair deal.
Implications - It is as important for celebrities to show social responsibility as it is for companies, as both are essentially brand names with loyal followings. Attaching oneself to a cause is a good idea for big and small companies, as it creates a positive brand image to today's thoughtful, aware consumer.
Facial Hair for a Cause
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