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‘Last Year's Model' Empowers You to Say ‘No'

By: Marissa Brassfield - Published:   Updated: Jun 7 2011 • References: lastyearsmodel.org & treehugger
'Last Year's Model' is a site that empowers tech geeks to hang onto their still-working gadgets instead of buying the newest MP3 player, mobile phone or computer. As the site's creators point out, the practice of reusing perfectly functional gadgets saves the planet—albeit through laziness.

'Last Year's Model' encourages users to share their stories on their blogs, Facebook, Twitter, Flickr, or the site itself.

Implications - The world is becoming increasingly environmentally conscious, with all industries being held accountable for their environmental initiatives or lack thereof. The ability for a business to create products that allow people to reuse their existing products is extremely appealing for consumers who favor recycling.

Stats for Rejecting Disposable Culture Trending: Older & Chilly
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Concept: Rejecting Disposable Culture
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Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: postal eco-accessories, vintage furniture transformations, and recycling footwear.