‘Last Year's Model' Empowers You to Say ‘No'

By: Marissa Brassfield - Published:   Updated: Jun 7 2011 • References: & treehugger
'Last Year's Model' is a site that empowers tech geeks to hang onto their still-working gadgets instead of buying the newest MP3 player, mobile phone or computer. As the site's creators point out, the practice of reusing perfectly functional gadgets saves the planetâ€"albeit through laziness.

'Last Year's Model' encourages users to share their stories on their blogs, Facebook, Twitter, Flickr, or the site itself.

Implications - The world is becoming increasingly environmentally conscious, with all industries being held accountable for their environmental initiatives or lack thereof. The ability for a business to create products that allow people to reuse their existing products is extremely appealing for consumers who favor recycling. Stats for Rejecting Disposable Culture Trending: Older & Chilly
Traction: 2,829 clicks in 337 w
Interest: 4 minutes
Concept: Rejecting Disposable Culture
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: postal eco-accessories, vintage furniture transformations, and recycling footwear.