While some may see the Las Vegas Know the Code ad campaign as profiting from a well-publicized blunder on the part of Price Harry, others will see it as it is, a well-written statement coming to the defence of the blue-blooded's actions. It chastises the people responsible for the naked photo leaks, stating, "To those who traded in their pledge to their Las Vegas brethren, WE DEPLORE YOU. We are calling on you, the defenders of what happens in Vegas staying in its rightful place--in Vegas."
Drudging up the common adage often associated with the partying capitol of the country, the Las Vegas Know the Code ad campaign then redirects people to Las Vegas' Know the Code page where people can sign a petition promising to uphold it.
Stats for Chastising City Campaigns
Trending: Older & Average
Research: 1,570 clicks in 191 w
Interest: 1.9 minutes
Concept: Las Vegas Know The Code
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: connect-the-dots campaigns, stacked money typography, and social media danger ads.
Chastising City Campaigns
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