This month, novelty entertainment company 'Jackpotjoy' celebrated unicycles in honor of 'Lark and Ride's launch in London, England. The idea is to get people more comfortable with one-wheeled cycling and to promote unicycles as an environmentally-friendly and fun way to travel around the city.
While many people assume unicycles are for experienced riders and circus performers, unicycles are actually an extremely fun, creative and easy way to get around. With pick up stations all across London, 'Lark and Ride' promoted the use of unicycles by setting up free unicycle pick up stations and having the Brit famous Queen of Bingo Barbara Windsor unveil the event. The entire event was sponsored by FUNdation, a Facebook group advocated to promoting silly and wacky events. A great way to try something new, Jackpotjoy's unicycles are fun and entertaining way to get a great laugh.
Stats for Unicycle-Based Commuting Campaigns
Trending: Older & Mild
Research: 475 clicks in 153 w
Interest: > 3 minutes
Concept: Lark And Ride
Related: 73 examples / 56 photos
Segment: Neutral, 12-55
Comparison Set: 27 similar articles, including: house-powering bicycles, pedalling handlebar bikes, and bamboo bicycle storage.
Unicycle-Based Commuting Campaigns
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