Once in a while there are a few editorials that come up with creative concepts that leave you stunned and that's exactly what the Lara Stone 'i-D' Fall 2011 shoot did. They used Lara Stone in several outfits and gave her many contrasting looks that go from sultry to elegant to party girl.
Captured by renowned fashion photographer David Bailey and styled by Charlotte Stockdale, the editorial is as intriguing as the concept itself. Each photo has Lara Stone in a different avatar and there is a capturing line for each of these photos. In one she is dressed as a rave party girl and the line reads "I dreamt I went to the rave, and danced for two days" while in another she is clothed in foxy fur and the line reads "I dreamt I made his heart purrr in my Junya Watanabe faux fur." The entire shoot is a fresh idea and viewers get to see different sides of Lara Stone.
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Research: 5,829 clicks in 242 w
Interest: 4 minutes
Concept: Lara Stone I-D Fall 2011
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: slinky snakeskin swimwear, tempting tourist spreads, and dominantly dark spreads.
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