Lapp & Fao Send Out Greetings for Those with a Sweet Tooth

By: Jamie Danielle Munro - Published: May 31, 2014 • References: studiochapeaux & packageinspiration
Lapp & Fao have come up with a chocolate line that's designed in the form of a postcard. Studio Chapeaux is responsible for this overall look, which works well with the product.

According to Package Inspiration, "Lapp & Fao Chocolate Postcards are an ode to high quality, attention to detail and the love for adventures." This is clear by the detailing on the front and the message put here, which reads: "sent home with love." A clever way to approach branding for a chocolate bar, Studio Chapeaux did a great job getting across a sense of adventure when one opens up the treat, which is not an easy feat considering the product is a piece of chocolate. Stats for Postcard Chocolate Branding Trending: Older & Average
Research: 1,815 clicks in 103 w
Interest: 1.2 minutes
Concept: Lapp & Fao
Related: 78 examples / 60 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: antique cider branding, urban garden branding, and holistic wedding branding.