The Lanvin Sport Fall Winter 2014 Features a Skate Park Setting

By: Tana Makmanee - Sep 7, 2014
References: visuellemagazine.blogspot
Bringing a laid-back vibe to a traditionally couture clothing line, the Lanvin Sport Fall Winter 2014 campaign features model Benjamin Eidem strolling along an empty skate park.

Seeking to showcase their sport collection in a more approachable manner, the Lanvin Sport Fall Winter 2014 campaign utilizes the carefree and playful aspect of skate parks and hipster activities to attract youthful consumers. Blending sophisticated sportswear with a more relatable background setting, the Lanvin Sport Fall Winter 2014 campaign will surely entice youths and skateboarders to dress more elegantly on the skate hills. Changing up the way designer fashion lines are marketed to consumers, the Lanvin campaign is introducing high-end products to a more diverse audience, showcasing that designer goods don't necessarily have to featured in an exclusive manner.