Although these landmine ketchup packages are shocking, they are trying to bring attention to the fact that, "in 89 countries walking on a landmine is still routine." Facts like these are enough to make you want to loose your lunch. Couple them with the image of a child’s legs oozing bright red ketchup when you open the landmine ketchup packages and it might just inspire you to get off your butt and do something.
The horrific nature of living in a landmine infested country is what The Campaign Against Landmines Organization is trying to bring to our attention. The landmine ketchup packages might be appalling but so is the reality of an actual child walking on a landmine.
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