Land & Sea Turns to the Ocean for Inspiration

By: Jamie Danielle Munro - Published: Jul 30, 2014 • References: rpinedesign & packageinspiration
Land & Sea cold brew coffee is sold in the UK, and Richard Pine was in charge of coming up with the packaging for this product. The goal was to make it not look like generic brands that have little personality. As such he went with a nautical theme, which matches the name.

The information for the coffee is attached at the neck by a rope-like material, similar to that found at a dock when mooring a boat. This information is displayed in both black and white for some variety. One thing is for certain: the Land & Sea packaging design looks nothing like most coffee brands, which is exactly what Richard Pine was going for in this sea-inspired design. Stats for Nautical Coffee Packaging Trending: Older & Mild
Research: 1,624 clicks in 94 w
Interest: 1.8 minutes
Concept: Land & Sea
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: darkly silky coffee packaging, skull-adorned bean branding, and plainly packaged java.