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I've always wondered how the logistics of balancing an entire safari atop a mobile phone would play out, but there's the new Land Rover S1 Phone bearing the weight of two elephants, a hippopotamus, a giraffe and its utility vehicle parent in these Y&R print ads.

The message is as clear as 10 inches of glass -- the Land Rover S1 Phone is built robust. Packed with the best and brawniest features, the mobile phone can quite clearly bear the weight of an entire rescue mission or a construction site.