This Land Rover 'Defender' ad reminds consumers that your SUV is the sharpest tool in the shed. Designed by the RKCR/Y&R advertising agency, this print is punchy and clever, suggesting the utilitarian nature of an automobile, so much that it deserves a space on your workshop wall.
Using the vehicle's familiar silhouette to suggest its form, this Land Rover Defender ad manages to produce a car advertisement without actually showing the car.
Utility Vehicle Adverts
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