This Land Rover 'Defender' Ad Highlights Your Handiest Tool

By: Amelia Roblin - Published: Nov 24, 2010 • References: landrover & adsoftheworld
This Land Rover 'Defender' ad reminds consumers that your SUV is the sharpest tool in the shed. Designed by the RKCR/Y&R advertising agency, this print is punchy and clever, suggesting the utilitarian nature of an automobile, so much that it deserves a space on your workshop wall.

Using the vehicle's familiar silhouette to suggest its form, this Land Rover Defender ad manages to produce a car advertisement without actually showing the car. Stats for Utility Vehicle Adverts Trending: Older & Average
Research: 12,864 clicks in 286 w
Interest: 4 minutes
Concept: Land Rover Defender Ad
Related: 73 examples / 56 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: mobile car tents, volcano-inspired autos, and land rover lrx concept.