Superstar

This Land Rover 'Defender' Ad Highlights Your Handiest Tool

By: Amelia Roblin - Published: Nov 24, 2010 • References: landrover and adsoftheworld
This Land Rover 'Defender' ad reminds consumers that your SUV is the sharpest tool in the shed. Designed by the RKCR/Y&R advertising agency, this print is punchy and clever, suggesting the utilitarian nature of an automobile, so much that it deserves a space on your workshop wall.

Using the vehicle's familiar silhouette to suggest its form, this Land Rover Defender ad manages to produce a car advertisement without actually showing the car.