Superstar

The Land Rover Defender Ad Reaches for the Sky

By: Meghan Young - Published: • References: landrover & ibelieveinadv
Possibilities are endless with the Land Rover Defender campaign. Land Rovers may be known for handling the land in expert fashion, but their power does not stop there. According to the ad, they can go beyond these boundaries and shoot for the sky.

Conceived and executed by South African-based ad agency Y&R, the Land Rover Defender ad campaign is not the typical car ad. Instead of focusing on the look of the car or its actual capabilities, this ad campaign hones in on the potential customer's imagination, striking a cord with romantic possibilities.

The Land Rover Defender ad campaign features three bottles placed on the back seat with the labels of various cloud formations. More suggestive than explicit, this campaign is sure to make the imagination run wild. Stats for Cloud-Collecting Car Campaigns Trending: Older & Chilly
Traction: 668 clicks in 165 w
Interest: 1.6 minutes
Concept: Land Rover Defender
Related: 25 examples / 19 photos
Segment: Neutral, 18-55
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