Rockstar

Y&R's Land Rover Curtain Campaign is all About Driving to Your Destination

By: Leslie Chen - Published: • References: young-rubicam.de & adsoftheworld
These Land Rover Curtain advertisements perfectly describe that feeling you get when you just want to jump in your car and drive.

Coming from advertising agency Y&R in Germany, the campaign includes three print ads depicting different scenes of adventure: the Arctic, dessert and tundra. Although these places may not be the ordinary travel spots at the top of one's world destinations list, they definitely guarantee new and exciting experiences. The Land Rover Curtain ads are accompanied by the simple and direct words: "Go Beyond."

Perhaps you've been looking for a trip that promises more than just relaxing on a beach or checking out the usual tourist spots; let the Land Rover Curtain ads inspire you to go beyond your comfort zone. Stats for Extreme Adventure Ads Trending: Older & Mild
Traction: 793 clicks in 77 w
Interest: 0.9 minutes
Concept: Land Rover Curtain
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: reconfigurable compact cars, work-disruptive car ads, and porcelain passenger ads.