This Land Rover Ad Campaign Encourages Winter Adventures
Laura McQuarrie — October 30, 2014 — Autos
References: live.landrover & prexamples
The 'Hibernot' Land Rover ad campaign describes that "We've spend our summer planning your winter," providing a list of amazing destinations to keep you from curling up at home and missing out on all the world has to offer.
The campaign highlights the best of Britain's outdoors by mapping out various trails, activities and events that are happening this winter. Land Rover suggests national parks, nature walks and each day, highlights hundreds of things that you could choose to do. The campaign is being carried across all of Land Rover's social media channels and takes advantage of all of the great user-generated content. As well, the #Hibernot campaign encourages adventurers to share their own images, adventures and tips online to connect with other people who love to get outside and explore.
The campaign highlights the best of Britain's outdoors by mapping out various trails, activities and events that are happening this winter. Land Rover suggests national parks, nature walks and each day, highlights hundreds of things that you could choose to do. The campaign is being carried across all of Land Rover's social media channels and takes advantage of all of the great user-generated content. As well, the #Hibernot campaign encourages adventurers to share their own images, adventures and tips online to connect with other people who love to get outside and explore.
Trend Themes
1. Winter Adventure Tourism - Opportunities for travel and tourism companies to create campaigns that encourage winter adventures and explore lesser-known destinations.
2. Digital Marketing for Adventure Sports - Opportunities for digital marketing companies to help adventure sports companies create campaigns that promote their products and encourage people to get outside and explore.
3. User-generated Content for Travel Brands - Opportunities for travel brands to leverage user-generated content to showcase unique travel experiences and connect with like-minded individuals.
Industry Implications
1. Travel and Tourism - Travel and tourism companies can leverage the growing interest in winter adventure tourism to create new products and services that cater to adventurous travelers.
2. Adventure Sports - Adventure sports companies can create campaigns that highlight winter adventures, explore lesser-known destinations, and connect with like-minded individuals to promote their products.
3. Digital Marketing - Digital marketing companies can help travel and adventure sports companies create campaigns that leverage user-generated content, promote unique travel experiences, and connect with customers online.
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