The Lance Armstrong RadioShack commercials, directed by Best in Show’s Christopher Guest, stars the angry cyclist icon as ‘Chief Mobility Officer.’ In the commercial Lance is seen biking his heart away while harping some cellphone etiquette including, “No man over the age of 30 will ever use emoticons — no colon, parentheses, smiley faces . . .”
If you think the collaboration is unlikely, the motto for the team is “The Shack and Lance know mobile.” Mobility is really what brings this marketing project together.
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