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The Lance Armstrong Radioshack Ads Say No to Lols

By: Tiana Reid - Published: • References: radioshack & geeksugar
The Lance Armstrong RadioShack commercials, directed by Best in Show’s Christopher Guest, stars the angry cyclist icon as ‘Chief Mobility Officer.’ In the commercial Lance is seen biking his heart away while harping some cellphone etiquette including, “No man over the age of 30 will ever use emoticons — no colon, parentheses, smiley faces . . .”

If you think the collaboration is unlikely, the motto for the team is “The Shack and Lance know mobile.” Mobility is really what brings this marketing project together. Stats for Comical Cyclist Commercials Trending: Older & Buzzing
Traction: 17,843 clicks in 224 w
Interest: > 3 minutes
Concept: Lance Armstrong Radioshack
Related: 53 examples / 41 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: spacevertising, $10,296 luxury livestrong bands, and armstrong-approved cycles .