Lamb's Campaign Channels Your Inner Lumberjack

By: Marissa Brassfield - Published: Dec 23, 2008 • References: adrants
Just in time for the hectic last-minute shopping gift crush are these macho billboards for Lamb's rum. With the tagline "Your holiday spirit," the three billboards each channel a man's inner lumberjack in some fashion.

The first Lamb's billboard says "You can buy a $75 tree. Or a $10 axe," the second says "Yeah, we're into free-range turkey. It's called hunting," and the third says "Holiday shopping should be a one-day event." Manvertising--love it. Stats for Macho Billboards Trending: Older & Chilly
Research: 4,217 clicks in 387 w
Interest: 4 minutes
Concept: Macho Billboards
Related: 44 examples / 34 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: macho men evident in advertising, macho packaging for male moisturizer, and macho candles.