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Melancholy Shore Shoots

'On The North Sea' by Lalo Gonzalez Features a Chilly Scene

— November 28, 2011 — Fashion
Photographer Lalo Gonzalez has captured this subdued spread called 'On The North Sea' for Issue #1 of the Ukraine-based Fashion Seasons magazine.

This chilly-looking, mainly black and white shoot features 'Megan' of Models by Keen posing with a glum attitude as she walks along the shores of a deserted beach. With styling and production by Kim Peers, the 'On The North Sea' shoot by Lalo Gonzalez showcases fall- and winter-worthy pieces from designers like Dries Van Noten, Ann Demeulemeester, Haider Ackermann, Opening Ceremony and Theyskens Theory, among others. The looks are soft and laid-back, featuring full wool skirts and coats, plush knit sweaters and cardigans and over-sized cozy shawls.

Sigrid Volders provided the understated hair and makeup, while Lalo Gonzalez received help with the photography from photo assistant Betina Genten.
Trend Themes
1. Subdued Fashion Photography - Opportunity for photographers to capture moody and subdued fashion spreads, creating a unique aesthetic.
2. Chilly Beach Scenes - Opportunity to showcase fashion in cold and desolate beach environments, adding a sense of melancholy and drama.
3. Soft and Laid-back Look - Opportunity for fashion designers to create comfortable and oversized pieces for fall and winter collections.
Industry Implications
1. Fashion Photography - Opportunity for photographers to experiment with different styles and aesthetics in fashion photography.
2. Fashion - Opportunity for fashion designers to create unique and cozy pieces for fall and winter collections.
3. Magazine Publishing - Opportunity for magazines to feature unconventional fashion shoots that evoke emotion and capture attention.
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