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The Lake and Stars pop-up shop by SOFTlab and Focus Lighting aims to create a fun-infused shopping experience sure to enlighten customers.

Focus Lighting “plays with the concept of viewing cones aiming to provide visitors with two opposing shopping experiences,” according to the Contemporist. These cones serve as the main focal point of the shop while providing mood lighting that brings attention to mannequins and merchandise.

A wall made up of cones serves as the central element of the shop, dividing it into two different spaces seemingly separate from one another. The clever use of colored plexiglass allows for multi-hued light projections in the sleek and minimal white space. The light modulations vary in shape and color bringing visual interest and a distinctive touch to the space while representing the always fashion-forward Lake and Stars lingerie brand.

The Lake and Stars pop-up shop by SOFTlab is a must-see.