The Lake and Stars SS 2011 lookbook features retro-styled photos depicting a cult-inspired theme. The lingerie collection is scandalously beautiful, but the series gives a darker feel to the sexy outfits.

From hoisting torches over a dead man to intertwining ropes around half naked bodies, this Lake and Stars SS 2011 lookbook definitely delivers a sense of body fascination and domination. Check out the featured gallery to see this interesting series for yourselves.

Implications - With so many different things to worry about in modern society, consumers are looking for ways to forget their stresses for a moment. Products that promote a more playful lifestyle appeal to those who want to relax.