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The Lafaille Fall/Winter 2014 Campaign is Disturbingly Themed

By: Jana Pijak - Published: • References: lafaille.co & fuckingyoung.es
After its disturbing runway show earlier this year, Lafaille presents their Fall/Winter 2014 campaign that is inspired by the deep web, a little known phenomenon of the internet world.

Models Dominic, Emilie and Fran├žois star in this conceptual campaign that is captured by Spencer Edwards and styled by Catherine Simard. The models don Lafaille's sporty and punk-themed pieces that feature logos like 'stalker' and 'connection lost'.

In addition to its dark web inspiration, this collection examines the idea of internet stalkers and anonymous forum members who we come across every day without knowing it. These individuals are left faceless and nameless and hide behind the shield of a screen. They are depicted as ghost-like entities in the campaign and are seen wearing all-white ensembles and face-concealing masks. Stats for Internet Stalker Attire Trending: This Quarter & Buzzing
Traction: 811 clicks in 14 w
Interest: 0.9 minutes
Concept: Lafaille
Related: 79 examples / 61 photos
Segment: Neutral, 18-55+
Comparison Set: 29 similar articles, including: sensual hashtag fashion ads, futuristic abstract campaigns, and sophisticated skyline campaigns.