Superstar

The Spring 2014 Lady Gaga Versace Campaign Emulates Donatella

By: Laura McQuarrie - Published: • References: huffingtonpost & gagafashionland
In this Lady Gaga Versace campaign, you could easily confuse the popstar for a Donatella look-alike. The Spring 2014 Versace campaign features Gaga with long blond hair, channeling the iconic look of Donatella and the Versace fashion house.

In 2011, Versace opened its archives for the first time to outfit Gaga for her ‘Edge of Glory’ music video and in 2012, the renowned fashion house dressed her for her ‘Born This Way’ tour. This year, a song called “Donatella” from Gaga’s new album ‘ARTPOP,’ pays tribute to the VP of the Versace Group. With such a strong partnership between the popstar and the Italian fashion company, it is no surprise that the Spring campaign is being promoted with the hashtag “VersaceLovesGaga.” Stats for Refined Pop Star Campaigns Trending: Older & Buzzing
Traction: 5,610 clicks in 55 w
Interest: 3.2 minutes
Concept: Lady Gaga Versace
Related: 43 examples / 33 photos
Segment: Females, 12-35
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