The latest Beyonce and Lady Gaga music video for their song 'Telephone' has been hailed as the reinvention of ad placement. With forthright and unsubtle ad placements littering the video, it has become all the rage, sparking raves from fans and critics alike.

While it is not the first time a Lady Gaga music video has included flagrantly displayed ad placements, this one is so in your face you'll be discovering new ad placements every time you watch it.

Implications - But considering the music video features two of the world's biggest pop stars collaborating on a single for the first time, I think it's safe to say that most people will forgive Beyonce and Lady Gaga for excessive shilling.