The reigning queen of pop is using the interweb to promote her new single "Edge of Glory" in the Lady Gaga Google Chrome commercial. Airing during her performance episode of SNL, the commercial shows Gaga using Google Chrome to communicate with her fans.
Featured in the Lady Gaga Google Chrome commercial is the mother monster's fans who create various videos in response to her "Born This Way" music video. The videos from fans are inspiring to the pop star, who responds through Twitter with encouraging messages like, "This is our moment." Using her fans in this interactive commercial attempts to convey how much Lady Gaga is inspired by her millions and millions of fans.
The combination of emotions with social media is the perfect mix in the Lady Gaga Google Chrome commercial and promotes the pop star in all the right ways.
Interactive Pop Star Ads
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