The Lacoste Steel Racquet Collection is Inspired by Tennis Equipment
All four styles feature a mixture of metallic fabrics in leather, mesh or reflective material and are contrasted by brown leather details that replicate the handle of the racquet.
Take a look through the gallery to view the different styles in the Lacoste Steel Racquet Collection.
Implications - In the last few years, streetwear and sneaker culture have emerged from underground subcultures to dignified purchasing block. Companies can capitalize on this movement by investing in products that directly appeal to these style-conscious consumers. They can do so by creating products that feature avant-garde designs, bright colors, and are a radical departure from the products sold at chain stores.