Coming in three different colorways--purple, turquoise and black--the Lacoste Stealth Chevel Hi sneaker is made out of a ripstop nylon. This element lends a decidedly retro feel to the shoe, while the double tongue feature keeps this overall look contemporary.
Implications - Consumers are looking for style in all of their products. Items that feature function with aesthetics appeal to shoppers who want the best of both. Companies could learn to combine these two elements together in order to attract more attention.