Lacoste Spring 2011 Collection at NY Fashion Week Screams Summ
Although several outfits from the Lacoste Spring 2011 presentation were all-white, splashes of vibrant red, orange and hot pink gave the catwalk show a nice pop.
Implications - Fashion is in the midst of an evolution; consumers are avoiding tight, constricting styles and are instead opting for loose and sheer ones. This shift in style reflects the fast-paced lifestyles that consumers now live -- they seek comfort above all else. Industries need to be aware of this need for comfort as well as style in order to cater to this demographic.