Rockstar
The Lacoste Red brand is preppy lifestyle wear geared towards youthful, urban gentlemen. A brightly coloured, jovial campaign was devised to Spring 2010 and stands in contrast to the muted, breezy, more conservative Lacoste Spring 2010 campaign.

The Lacoste men’s Spring 2010 ads are a little more conservative and feature a biking and quietly observational model posing on a washed out beach. Click through the gallery to see more of the men’s Lacoste Red and Lacoste Spring 2010 campaign.