The Lacoste x La MJC Boradwick Collaboration

By: Ryan Hinkson - Jun 28, 2010
References: lamjc & formatmag
Hopefully a pair of the limited run of 75 pairs of the Lacoste & La MJC 'Broadwick' will find their way onto my feet. The creatively designed and preppy-styled lowcuts are perfect for day out in the spring or summertime.

The Lacoste & La MJC 'Broadwick' is is a collaborative effort that will hopefully lead to future hookups between the two companies. Look for these classy seersucker sneakers in July at Colette, Paris.


Limited-edition products and services instantly give consumers the added pressure to consumer quickly before it's too late. Companies who appropriately use limited-edition tactics will help to give their consumers the added push to purchase.