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One of the fashion world’s most iconic logos is the LaCoste Croc.
The French company no doubt keep a bevy of lawyers busy ferreting out businesses that might damage their reputation by using a logo too similar to their crocodile. This week, they filed a lawsuit against a tiny dentist group; luckily, it was thrown out of court but LaCoste ordered to pay lawyer fees.
The UK Intellectual Property Office dismissed the claim the logo could potentially harm Lacoste's business.
The French firm was told to pay £1,450 towards the dentist's legal costs.
Tim Rumney and Simon Moore, from The Dental Practice, said: "We are happy the situation has been resolved but astonished by the length of time it took to reach this conclusion.
"We do not consider ourselves to be in the same market place at all and do not see that we are treading on any toes."
"We chose the sign with little second thought."
(news.bbc)
References: news.bbc, luxist
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