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Laabn Plasters How Much Money Goes to Charity Based on the Product

By: Tiana Reid - Published: • References: laabn & facebook
Launched in Ohio in March 2011, Laabn is an experiment in branding and social entrepreneurship. The branding on the hair care products is numbers-oriented but instead of how many minutes you need to leave in the conditioner, it denotes how many dollars each product goes to a charity of your choice. Either 1, 3, 5 or 7 bucks can go to a long list of non-profit organizations includingInternational Child Art Foundation, Susan G. Komen Breast Cancer Foundation, Blue Ocean Institute and Architecture for Humanity.

The company offers basic products such as shampoo and conditioner, as well as treatment and styling serums and oils.

Contact Information
Laabn website
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Laabn on LinkedIn Stats for Donation-Branded Haircare Trending: Older & Average
Traction: 435 clicks in 92 w
Interest: 0.5 minutes
Concept: Laabn
Related: 82 examples / 63 photos
Segment: Females, 18-35
Comparison Set: 30 similar articles, including: luxurious socially conscious tees, socially conscious timepieces, and election-savvy slip-ons.