Ashley Graham's La Scala Soars High in ADDITION ELLE Campaign
Meghan Young — January 12, 2016 — Fashion
References: additionelle & fashiongonerogue
There are some things that are just too hot to stay grounded and so it comes as no surprise that model Ashley Grahams' La Scala collection took to the skies for its ad campaign. The lingerie looks were designed for ADDITION ELLE and will turn every plus size woman into an object of desire.
As flattering as they are sexy, the La Scala designs include body suits, bras and high-wasted underwear. The line is revealed just in time for Valentine's Day shopping, whether to be worn the night of or as a gift to that special someone -- to be worn the night of. Roslyn Griner, ADDITION ELLE’s Vice President of Marketing and Visual Display, says, "The sexy design of the La Scala Collection by ADDITION ELLE captures Ashley’s confidence and allure."
As flattering as they are sexy, the La Scala designs include body suits, bras and high-wasted underwear. The line is revealed just in time for Valentine's Day shopping, whether to be worn the night of or as a gift to that special someone -- to be worn the night of. Roslyn Griner, ADDITION ELLE’s Vice President of Marketing and Visual Display, says, "The sexy design of the La Scala Collection by ADDITION ELLE captures Ashley’s confidence and allure."
Trend Themes
1. In-flight Lingerie Photoshoots - Emerging trend of conducting lingerie photoshoots in unconventional locations like airplanes.
2. Plus Size Lingerie - Increasing demand for stylish and flattering lingerie designs for plus size women.
3. Valentine's Day Shopping - Growing trend of purchasing lingerie as a Valentine's Day gift for special occasions.
Industry Implications
1. Fashion & Apparel - Opportunity for fashion brands to explore unconventional and attention-grabbing marketing strategies like in-flight lingerie photoshoots.
2. Plus Size Fashion - Disruptive innovation opportunity for designers and retailers to create stylish and inclusive lingerie options for plus size women.
3. E-commerce Retail - Potential for e-commerce platforms to capitalize on the growing trend of Valentine's Day shopping by offering a wide range of lingerie options.
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