The cheeky and playful captures in the La Maison Simons Spring 2012 ad campaign add a fun element to the edgy fashion showcased. Although the ensembles are already perfect for the vibrant and bold personality, the campaign subtly shows that people who are into style don't have to take themselves or the fashion industry too seriously.
Shot by New York-born and -based photographer Douglas Friedman, the La Maison Simons Spring 2012 ad campaign stars Kirsty Hume. She shows off a small selection of what the Canadian retailer carries. The Scottish beauty rocks designs from such labels as Alexander McQueen, Herve Leger and Christopher Kane.
La Maison Simons Spring 2012 ad campaign was captured in studio. Hume's straight blonde locks and smokey eye finish off each look.
Stats for Playfully Edgy Fashion Ads
Trending: Older & Buzzing
Research: 8,911 clicks in 216 w
Interest: 3.3 minutes
Concept: La Maison Simons Spring 2012
Related: 111 examples / 85 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: youth-infused spring ads, blondtourage skatepark pictorials, and brooding red-hed editorials.
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