La Fabbrica di Nichi Ads Promote an Improved Urban Environment

By: Amelia Roblin - Published: May 10, 2011 • References: mentepiperita & adsoftheworld
There's a lot to love about living in a major metropolis, but these La Fabbrica di Nichi ads highlight some of the downsides of life in a bustling city with invasive industrial zoning.

The campaign promotes a referendum that, if supported, may improve the air quality, increase green spaces, clean up trash and control pests in Milan, Italy. To demonstrate some areas where the urban environment could use a little TLC, the Mente Piperita advertising agency chose to use twisted cartoon characters with a disturbed disposition that might remind one of Tim Burton's illustrations.

La Fabbrica di Nichi ads demonstrate the ways in which factories cause the living, breathing inhabitants of cities to suffer. Whether people find themselves picnicking on asphalt or watching rat parades, cleaning up neighborhoods is in everyone's best interest. Stats for Tormented Cartoon Campaigns Trending: Older & Mild
Research: 3,430 clicks in 263 w
Interest: 4 minutes
Concept: La Fabbrica Di Nichi Ads
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: pouncing predator campaigns, suicidal snack ads, and obese lightbulb advertising.