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The Swedish Ambassador to London graciously opened her home to her fellow design-conscious countrymen to display their work for the London Design Festival; among them was the typography wizard Kyuhyung Cho. His prints are a kaleidoscope of color contorted into such clever designs you would never guess these pieces of art are actually meant to communicate with viewers. The talented Konstfach design student transforms his meticulous geometric forms and surreal renderings to create patterns and illustrations that can be converted into text.

One of his most popular works is a silkscreen that when translated is actually the Book of Genesis, but to the casual observer it is simply a vibrant patchwork of intricate detail seemingly influenced by folk art. Two of his pieces had the honor of flanking the entrance to the exhibit, offering visitors a promising taste of the treasures inside. While it may be beyond viewer's literary skills to understand at a glance, there is something interesting and stunning about the text Kyuhyung Cho produces, as he gives words the means to look as beautiful as they sound.