This Kylie Jenner Puma Campaign Promotes the Fierce KRM Trainer

By: Riley von Niessen - Nov 3, 2016
References: us.puma & highsnobiety
In an effort to promote its fresh 'Fierce KRM Trainers' to the many Millennial and Generation Z consumers who look up to the Kardashian-associated socialite, a Kylie Jenner PUMA campaign was devised.

Throughout the Kylie Jenner PUMA campaign, she wears the sportswear brand's stylish black and white apparel, as well as a pair of the Fierce KRM Trainers in a deep burgundy hue. Void of laces, the sneakers are easily slipped on and hug the feet comfortably.

This makes them ideal for those looking for a versatile athletic companion, especially considering that the model is relatively low-cost. This is in-part due to the supportive midsole and the flexible outsole, as well as the flexible upper that extends up the ankle.