The Kuvva platform is innovative in how it connects artists with an audience. What I particularly like about the platform is how you can easily discover new artist and the amount of variety that you encounter. Companies like Kuvva create a culture of appreciation for artists that do not have a recognizable brand.
Implications - The emergence of websites like Kickstarter and Etsy have given artists an opportunity to connect with an audience in a way that was never before possible. The consumer has a desire to find unique and original art works. Companies should consider ways that their marketing initiatives can bring these two groups together.