The Kumho Tires Campaign are Imaginatively Informative

By: Meghan Young - Published: Nov 16, 2012 • References: ibelieveinadv
The Kumho Tires campaign surreally illustrates the advantages of purchasing a tire with this company. With tons of options from brands like Road Venture to Marshal, it offers drivers tires for every occasion. Whether they anticipate venturing into wetlands or the wild, or perhaps they are looking for something that addresses performance or modern comfort, this company has them covered.

Conceived and executed by Rhizome, an ad agency based in Seoul, South Korea, the Kumho Tires campaign was art directed by Hoonyoung Joo, Jayoung Kim, Jungin Park and Minseob Jang with creative direction by Younghwa Moon. Filled with stunning and imaginative sights, both children and adults will be drawn to the posters. Of course, the print ads will keep the attention of adults due to the subject matter at hand. Stats for Tire Diorama Ads Trending: Older & Warm
Research: 2,653 clicks in 184 w
Interest: 1.1 minutes
Concept: Kumho Tires Campaign
Related: 43 examples / 33 photos
Segment: Males, 18-55+
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