Kristian Russell Uses Neon Colors & Trippy Details to Attract Gen Y

By: Allison Horner - Published:   Updated: Aug 15 2011 • References: art-dept
These branded illustrations by Kristian Russell, a member of Art Department, are anything but boring. Complex, imaginative colors give soul through neon strokes and color-infused designs.

Kristian Russell's style creates an imaginative, new look and feel for sporting, foods, technological and fashion brands. Appealing to Gen Y is key to keep these brands alive, and Russell's warm and exciting illustrations are attention-grabbers.

For more of Russell's portfolio, visit his page on Art Department's web site.

Implications - Consumers gravitate towards surreal images because they provide consumers with euphoria. The escapist sensations that these images invoke also act as stress relief, which consumers need as a coping mechanism for modern living. Corporations may consider using surreal imagery to brand their company and products.

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Concept: Surreal Graphic Branding
Related: 100 examples / 77 photos
Segment: Neutral, 18-35
Comparison Set: 37 similar articles, including: goth digital graphics, retro illustration resurgences, and iconic video game illustrations.