Kristian Russell Uses Neon Colors & Trippy Details to Attract Gen Y

By: Allison Horner - Published: Nov 12, 2009   Updated: Aug 15 2011 • References: art-dept
These branded illustrations by Kristian Russell, a member of Art Department, are anything but boring. Complex, imaginative colors give soul through neon strokes and color-infused designs.

Kristian Russell's style creates an imaginative, new look and feel for sporting, foods, technological and fashion brands. Appealing to Gen Y is key to keep these brands alive, and Russell's warm and exciting illustrations are attention-grabbers.

For more of Russell's portfolio, visit his page on Art Department's web site.

Implications - Consumers gravitate towards surreal images because they provide consumers with euphoria. The escapist sensations that these images invoke also act as stress relief, which consumers need as a coping mechanism for modern living. Corporations may consider using surreal imagery to brand their company and products. Stats for Surreal Graphic Branding Trending: Older & Mild
Research: 7,234 clicks in 341 w
Interest: 4 minutes
Concept: Surreal Graphic Branding
Related: 90 examples / 69 photos
Segment: Neutral, 18-35
Comparison Set: 33 similar articles, including: goth digital graphics, retro illustration resurgences, and iconic video game illustrations.