Kristian Russell Uses Neon Colors & Trippy Details to Attract Gen Y
Kristian Russell's style creates an imaginative, new look and feel for sporting, foods, technological and fashion brands. Appealing to Gen Y is key to keep these brands alive, and Russell's warm and exciting illustrations are attention-grabbers.
For more of Russell's portfolio, visit his page on Art Department's web site.
Implications - Consumers gravitate towards surreal images because they provide consumers with euphoria. The escapist sensations that these images invoke also act as stress relief, which consumers need as a coping mechanism for modern living. Corporations may consider using surreal imagery to brand their company and products.Stats for Surreal Graphic Branding Trending: Older & Mild
Traction: 7,212 clicks in 253 w
Interest: 4 minutes Concept: Surreal Graphic Branding
Related: 100 examples / 77 photos
Segment: Neutral, 18-35 Comparison Set: 37 similar articles, including: goth digital graphics, retro illustration resurgences, and iconic video game illustrations.