The Recent Kraft Dinner Rebranding Adopts the 'KD' Name

By: Jana Pijak - Aug 18, 2015
References: cbc & 680news
The recent Kraft Dinner rebranding effort replaces the mac and cheese snack's logo with a 'KD' alternative that relates to its popular nickname. While many mac and cheese fans have referred to Kraft Dinner as 'KD' for quite some time, the name is now official thanks to a new logo and box design that has already hit Canadian store shelves.

Despite of its product consistency over the years, Kraft Dinner shocks fans with a new logo design that is more eye-catching and familiar to its target demographic. This Kraft Dinner rebranding effort will appeal to millennials who grew up eating its tasty products.

Similar to its low cost and quick prep time, this mac and cheese product's branding is also concise and attention-grabbing.