The best part of this wine bottle is that it isn't a box! There is no mention of what went into this bottle, only that it holds the same amount of fluid as 640 regular bottles, or 69,000 glasses. The Austrian wine maker Kracher presented the bottle to a small Swiss town of Rehetobel, which in Swiss means, is that a screw top?
Implications - Modern society introduces a new responsibility every day, and consumers are looking for ways to escape. Products that offer a bit of relief while being easily accessible are the most appealing to customers who have fast-paced lifestyles. Companies could develop more items that offer this element of fantasy in order to appeal to a wider audience.
Gigantic Bottle of Wine
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