Hacienda Restaurant Stirs Up a Controversy with Kool-Aid Cult Billboards

By: Katie Cordrey - Published: Feb 26, 2011 • References: lansingstatejournal &
If you're under forty, it's unlikely that your remember the Kool-Aid cult deaths at Jonestone, but they were big news in 1978 and apparently some folks aren't quite over it.

Hacienda and La Señorita Mexican Restaurants hit a nerve when billboard ads featuring a red Margarita with the tagline, "to die for," under the words,"We're like a cult with better Kool-Aid" appeared in Indiana. Even though the mixed drink on the ad wasn't purple -- the color of the deadly drink at Jonestown -- not everyone finds Kool-Aid cult humor funny. Stats for Cult-Mocking Ads Trending: Older & Mild
Research: 1,691 clicks in 273 w
Interest: 2.1 minutes
Concept: Kool-aid Cult
Related: 36 examples / 28 photos
Segment: Neutral, 12-35
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