Oozing Sneaker Graffiti
Konrad Kirpluk is a U.K.-based illustrator who specializes in using vector graphics in various pop art styles. Commonly seen in his art pieces are hyperbolic characters with graffiti artwork influences. I’m most impressed with Kirpluk’s skill of emulating felt-tip marker strokes in the digital realm.
Implications - Consumers are obsessed with expressing their individuality, as it’s seen as an ideal in first-world nations. As a method of invoking particular identity characteristics, sneaker corporations often align themselves with particular subcultures. Corporations in other industries may also consider aligning their wares with particular subcultures as a way to gain credibility and ultimately garner consumer business.