Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Oozing Sneaker Graffiti

Konrad Kirpluk Enters Adidas Contest With Digital Street Art

— September 4, 2011 — Marketing
These Konrad Kirpluk illustrations would not be out of place as a mural on the wall of an urban setting, but thankfully, they are actually just designs for potential Adidas wear. Can you not imagine how sick these kooky, oozing graphics of a bunny in a jumpsuit would look on a T-shirt?

Konrad Kirpluk is a U.K.-based illustrator who specializes in using vector graphics in various pop art styles. Commonly seen in his art pieces are hyperbolic characters with graffiti artwork influences. I’m most impressed with Kirpluk’s skill of emulating felt-tip marker strokes in the digital realm.

Implications - Consumers are obsessed with expressing their individuality, as it’s seen as an ideal in first-world nations. As a method of invoking particular identity characteristics, sneaker corporations often align themselves with particular subcultures. Corporations in other industries may also consider aligning their wares with particular subcultures as a way to gain credibility and ultimately garner consumer business.
Trend Themes
1. Street Art-inspired Designs - Opportunity for companies to incorporate graffiti artwork influences into their designs to appeal to consumers' desire for individuality.
2. Emulating Handcrafted Style Digitally - Chance for companies to develop digital technologies or tools that accurately simulate traditional artistic techniques, such as felt-tip marker strokes.
3. Subcultural Brand Alignment - Potential for companies in various industries to align their products with specific subcultures to establish credibility and attract consumer attention.
Industry Implications
1. Fashion - Fashion companies can integrate street art-inspired designs into their clothing and footwear to tap into the demand for individualistic style.
2. Digital Art - Opportunity for companies in the digital art sector to create software or tools that replicate the look and feel of traditional handcrafted illustrations.
3. Marketing and Advertising - Businesses in the marketing and advertising industry can explore subcultural brand alignment strategies to connect with target audiences and enhance brand perception.
5.6
Score
Popularity
Activity
Freshness